4.2 - Increase your value to society
This is the deepest principle in the whole part, and the one almost everyone skips over.
Your income, over a long enough timeframe, reflects the value you provide to other people. Not exactly, not perfectly, but roughly. People who create a lot of value for a lot of others tend to be paid well. People who create little value, or who create value for few, tend to struggle financially. There are exceptions in both directions, but the pattern holds.
This sounds harsh until you turn it around. If you want more income, the question isn't "how do I make more money?" It's "how do I create more value?" The first question puts you in a scarcity loop. The second one puts you in a contribution loop, which is a much better place to live and a much more productive place to operate from.
Concretely:
- Get good at something people actually need.
- Get better at it than almost anyone else doing it.
- Find a way to apply it at scale, or to high-value clients, or to a problem that compounds.
- Keep getting better.
Most of the people earning a lot are earning a lot because they've spent years getting unusually good at solving a problem the world has. There are exceptions (inheritance, luck, financial engineering, status games), but if you look at the people who built something durable, this is the pattern.
The corollary is freeing. If your income feels stuck, the lever isn't to negotiate harder or hustle more. It's to become more valuable. That can take years. It also pays off for decades.